Client
RR Builders
Vesu, Surat
Duration
5 weeks
Services
Project Website, WhatsApp Drip, Lead Scoring
The challenge
Site visits were strong but follow-up was inconsistent — most leads cooled off within a week of the initial enquiry.
What we built
- Project micro-site with floor plans, walkthrough video and EMI calculator
- 7-step WhatsApp drip — pricing, location, amenities, testimonials, site-visit CTA
- Lead scoring so the sales team prioritises high-intent buyers
Results
- Site-visit bookings up ~60% quarter-on-quarter
- Lead-to-booking ratio improved from 1.8% to 3.4%
- Sales team focuses only on the top 20% of leads each week